It was just recently that I found out that Tony D. Sampson, the author of Virality: Contagion Theory in the Age of Networks, has written a response to my review of the book – as it appeared in the previous issue of Parallax. The response is surely interesting and thought-provoking. In a brief reaction to the criticism it puts forward, I would like to emphasize that if it accuses me of mis-reading the book, the whole point of my review was that, as a reader of the book, I was (too) easily led to mis-read it. Be that as it may, I was honored to read Sampson’s response and I will try to come to grasps with his comments.